Microsoft Dynamics 365 Marketing 2022 wave 2 release features aim to help you raise the bar on your marketing campaigns—reaching new levels of scale and personalization. Since relationships aren’t built upon a single interaction, these new features can help marketers collaborate with team members across your organization to craft engaging customer experiences throughout the customer journey using different communication channels. In short, there are more tools to help you connect with your prospective customers when and where they’d prefer.
To learn more about what's new for Microsoft Dynamics 365 Marketing, check out the updates below.
Incremental Journey Updates
With the 2022 wave 2 release, you now can make light edits to live journeys, such as renaming elements and adjusting goal percentages—without creating new versions. In addition, Dynamics 365 Marketing automatically version-tracks each update, and each change is available for auditing. This helps unclutter the journey list and can give your team peace of mind when making changes.
New Segment Builder
The new segment builder can help create efficiencies by intuitively creating contact and lead segments. In marketing, a segment is a group of people who share one or more similar attributes. Now, you can build segments by describing them in natural language or by using the drag-and-drop logic builder that doesn’t require specialized knowledge of complex data structures and logical operators.
It enables you to:
- Create segments based on attribute data for contacts and leads.
- Explore all attributes in the right pane and add them to your queries to create more complex logic (shown below).
- Preview the number of segment members as part of the segment creation process.
- Use natural language to aid the segment creation experience. (Learn more about natural language queries for segmentation here.)
New Brand Profiles
If your organization has multiple brands, you now can create multiple brand profiles or profiles for each of your business units. This can help you create easily identifiable messages and reduce content-related errors.
This new feature lets you:
- Define default senders for emails.
- Set default social links.
- Extend your brand profile entity with custom fields or values that can be added when creating content.
Artificial Intelligence (AI) for Email Ideas
Take the guesswork out of content selection for your email campaigns with AI. This new functionality uses AI to generate email content ideas and is built on a machine learning model called GPT-3, which trains on a vast amount of text samples from the internet.
You can review the suggestions and make edits if needed. Fundamentally, it works to help boost creativity while keeping messaging on point.
Another 2022 wave 2 email update to note is that monthly maximum interaction limits have increased. Dynamics 365 Marketing customers now can reach up to 100 million contacts or leads and send up to 300 million messages per month.
How FORVIS Can Help
The Business Technology Solutions team at FORVIS has certified experience in Microsoft Dynamics 365 Marketing and other CRM and ERP business systems. We are a Microsoft Dynamics Gold Partner and 2022 recipient of the Microsoft Inner Circle Award. Whether you’re looking to implement new business software, customize your CRM or ERP system, improve administration productivity, or streamline business processes, we can help. Use the Contact Us form below to get in touch.
Related reading: See what’s new in Dynamics 365 Sales and Customer Service with the 2022 wave 2 release.