AKBA Enhances Marketing Campaigns with Salesforce Pardot
Asahi Kasei Bioprocess America, Inc. (AKBA) wanted a marketing automation platform to assemble detailed profiles for prospective clients. Pardot (also known as Salesforce Marketing Cloud Account Engagement) became that tool. Read on to see how the Business Technology Solutions Team at FORVIS was able to merge AKBA’s goals with marketing automation and customer relationship management (CRM) tools from Salesforce.
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