Learn about the unique features of marketing automation tools and how to effectively connect customer relationship management (CRM) and marketing automation data. Whether you’re a seasoned user or just learning to track sales opportunities, score leads, and build marketing campaigns, this presentation can help you advance your sales and marketing skills.
Upon completion of this program, participants will be able to:
- Describe high-level features of marketing automation tools and how these differ from core CRM features.
- Define common data points used by automation tools and how to use each for improved lead segmentation and more.
- Discuss several marketing automation tools and their key differentiators.