If “full-funnel” or “drip” marketing campaigns seem too broad for your business needs, this webinar is for you. In this insightful presentation, we’ll guide you through setting up six different and uniquely tailored marketing automation campaigns. These automated customer journeys are what marketers should consider creating first when diving into marketing automation. To drive more demand and close deals faster, marketing automation can help reveal customers’ interests, where they are in their journeys, and how to best engage them. From product interest campaigns to website visit automations, we’ll share useful workflows to start building today.
Upon completion of this program, participants will be able to:
- Describe automated customer journeys
- Discuss the value of segmentation for these customer journeys
- Explain efficiencies that can be gained by using marketing automation versus manual processes
- Define how to engage customers at specific points within their journeys using data-driven insights