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Unlocking the Value of CRM Through User Adoption

May 14, 2024
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Gaining high and continual customer relationship management (CRM) user adoption is a common challenge for organizations of all sizes. Lack of user adoption can impact the value that companies realize from their investment in CRM and similar technologies. CRM solutions like Microsoft Dynamics 365 and Salesforce have endless ways to provide business value to both users and organizations. However, driving user adoption is a critical element that is often overlooked or, at times, taken for granted.

In this insightful webinar, we’ll share CRM tips and best practices that can help drive user adoption from the start, keep users engaged after go-live, and revive CRM capabilities. If you’re struggling to gain value with CRM or have a team experiencing low user adoption, this webinar is for you.

Learning Objectives

Upon completion of this program, participants will be able to: 
  • Describe common CRM user challenges, frustrations, and misconceptions.
  • Explain how to get and keep CRM users engaged after the initial implementation phase.
  • Define top tips and tricks to reinvigorate CRM user adoption if it goes flat.


Chad Collett